After the historical results of 2015, Christie & Co published the report "The Balearic Islands Hotel Market – Season 2015" analysing the main touristic indicators and comparing them to those from previous years, in order to identify the main trends, both for all the islands and individually.
Christie & Co now updates this report, reviewing the Season of 2016 and tracking the evolution of these indicators in comparison with the conclusions published in 2015.
The results of our analysis demonstrate the touristic strength of the islands as shown by the increase in overnight stays to 58 million. Likewise, tourist arrivals increased, reaching more than 15 million (with an accumulated growth since 2011 of 4 to 5%). Occupancy has also improved over previous years and, in terms of hotel rates, the sector’s behaviour has been different on each island, with Menorca registering the largest increase in hotel prices.
Hoteliers and tour operators are aware that 2016 good results are still due in part to the current geopolitical situation. The Balearic Islands should then be prepared and positioned as quality destinations, so that in the future they will not have to compete for price with other Mediterranean destinations, such as Turkey or Tunisia, once they regain their international position.