Our report "Hotel Market in Spain: Most Competitive Cities", which was published in March 2016, closely analysed the seven Spanish key cities (Barcelona, Madrid, Valencia, Seville, San Sebastian, Malaga and Bilbao ) in terms of tourist competitiveness according to Exceltur.
It was so well received across the hotel sector, from hotel owners and operators to national and foreign investors, as well as by specialised press, so this new report analyses these cities again to track their evolution in 2016 in relation to their main performance indicators.
The results of our analysis show the strength of these destinations, which recorded a general increase in overnight stays, registering a total of 52 million. Tourist arrivals of all analysed cities have also grown, reaching 23.5 million. In addition, it should be noted that, in most destinations, international tourists exceeded local demand for the first time.
Data from the report shows clear recovery signs after the crisis in the considered urban destinations, with a positive growth in RevPar in all of them, which is especially relevant in the cases of Seville and Malaga. It is also worth referencing the increases registered in average prices, led by San Sebastian in 2016, and followed by Seville. Regarding occupancy, Barcelona is still the city with the highest occupancy rates, but it is not the city seeing the bigger growth. Seville is the city registering a greater increase compared to 2015. Madrid, whose occupancy grew by only 1.5%, did rank in second place together with Valencia in terms of hotel supply increase, and both are followed closely by San Sebastian, Seville and Malaga, while Bilbao is the undisputed leader in this aspect.
From Christie & Co, Senior Consultant Xavier Batlle notes: "Based on the report analysis, it is not surprising that both hotel operators and investors, national or international, focus on the so-called "most competitive urban destinations" when planning on opening or investing in new hotel assets in Spain”
You can find this and other Christie & Co publications here